HMX Media is an independent, award-winning creative agency with offices in North America, Europe & Asia.
We're a team of professionals from the advertising, digital, entertainment and technology industries driven by a common vision of creating insightful and effective marketing and communications solutions.
The Sony OLED is the world's first and slimmest OLED TV. Heralding a new era in TV technology, the OLED is an exclusive and premium product. Its self -illuminating OLED screen offers near infinite viewing angles and a staggering contrast ratio of one million to one.
Partnering with HMX to launch the OLED, Sony asked us to produce an experiential launch video that showcases the modern sophistication of this first in a new class of products as well as the vivid and stunning picture quality achieved by the cutting-edge technology that underpins it.
HMX developed a concept that combines a variety of clever post-production techniques which are woven together to deliver a piece that elegantly conveys the key product features. The principal on-screen talent brings a modern edge to traditional beauty and sophistication. The on-screen footage was all shot on green screen, allowing us complete control over the scene to create the extreme contrast that the product delivers.
All product and environmental shots are computer generated (CGI), allowing beautiful sweeping angles to showcase the product's thinness and unique premium design.
The mood of the piece is augmented by beautiful piano accompaniment.
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