Online 3D visualizer

The 3D visualiser gives customers an in-depth tour of the vehicle, increasing engagement and traffic to the configurator. GranTurismo is presented in three trim levels with unique lighting effects developed by HMX for the Maserati launch campaign. This 3D visualiser is the first to present the full tour and configuration experience within the AR environment, in addition to the browser-based modules.

LAUNCH THE VISUALIZER

In conjunction with the online visualizer, customers can seamlessly switch to AR mode to learn about the vehicle and configure it in their own space. It’s the closest thing to experiencing the car in person.

View the GranTurismo in Augmented Reality

see the GranTurismo in AR Preparing AR

Any device

Reliable mobile-first solution

Beautiful quality

Photorealistic materials and lighting

Fast loading

Ultra-efficient data handling

Cost-effective

No active hosting infrastructure

Product images

The assets for Maserati online visualisers and configurators are also available in HMX’s Studio Infinity cloud-based rendering platform, which enables 3rd parties to create custom high resolution marketing images on demand.