Royal Enfield sought a re-imagined customer journey with real-time interactive 3D product experiences at its core. The aim was to cost efficiently provide customers with the industry's highest fidelity mobile-first configurator - easily deployed online and with quick accessibility from any consumer device, even on 3G connections.
HMX's Studio Infinity 3D technology provided the ideal platform to meet this challenge, enabling efficient conversion of Royal Enfield's in-house 3D assets to lightweight web-ready interactive experiences. Studio Infinity's unique automotive data handling features provide customers a fast and photorealistic product personalization experience, while Royal Enfield benefits from complete scalability online and on the floor within dealerships, with no ongoing deployment or maintenance costs.
Royal Enfield's Make it Yours configurator was initially launched in mid-2020 across India and further global expansion is planned in 2021.