Adidas and HMX have partnered on an industry-leading initiative to introduce AR viewing within the standard e-commerce experience. In 2019, we used our unique Studio Infinity AR technology to deliver over 100 articles for integration into the adidas mobile app. And the bottom-line results have been impressive, with a clear increase in conversion since introduction.

In addition to in situ product viewing, we have extended AR functionality to include a virtual try-on feature, fun and unexpected Star Wars animations, virtual clothing models to launch new football kit, and more.