Los Angeles
Unveiling Arsenal FC’s new football kit in AR

To unveil the highly anticipated new Arsenal kits for the 2019/20 season last July, adidas partnered with HMX on a ground breaking AR project. The new kits were the first design from adidas since 1994 and the start of a new five-year deal.

The HMX team planned and executed a live shoot with two models, and then created detailed and photorealistic 3D versions of them for app-free, mobile AR viewing.

Behind the scenes