Introducing 10 new products

The Consumer Electronics Show (CES) in Las Vegas is the industry’s most important event, and every year HMX is closely involved with introducing new products and technologies for the future. Lenovo showcased a variety of gaming products, smart tablets, notebooks and monitors at this years’ CES.

Digital OOH

Lenovo’s presence at this year’s event was heightened by a series of ‘Out of Home’ animations created by HMX, bringing together “Smarter Technology For All” brand messaging across categories. Highlights included two world first: a foldable PC and 5G notebook.

ThinkPad X1 Family

The stalwarts of Lenovo’s premium line of commercial products were joined this year by the ThinkPad Fold. This video highlights key features across the range. The story is set within a futuristic world constructed from thousands of cityscape-like structures that take on the physical attributes of each device.

Yoga 5G

This video introduced the Yoga 5G with a glimpse into what we can expect from our notebooks in the future. Illustrated lifestyle scenarios combine with specific capabilities of the Yoga 5G to bring new use cases to life.

3D Animation

HMX provided 360 animation and 3D animation to supercharge customer touch points within the Lenovo website.

Product Photography

Studio Infinity 3D product photography is created for every product, for use in all marketing and communications globally.